February 4th is National "Before" Day!

James' "Before" and "After" Photos

What's National "Before" Day? February 4th is the day after Super Bowl Sunday—the unofficial last day of the gorge-yourself-until-you-can't-stand-up holiday season. So after you've spent all day Sunday tossing back brewskis and inhaling chips, dips, and wings, what better time to commit to losing weight and getting back in shape? Nothing's more powerful than the "before" photo to help you stay committed.

The goal is simple: Commit to exercise at least 20 times in 30 days, and control your portions, and you will see results in your photo and measurements when you take your "after" photo on March 6th (Day 30!).

  1. Pick the program that you will start on Monday the 4th, and join the Million Dollar Body® Club. (Why join MDB? You don't have to, but if you do, you can enjoy the many benefits of being a Club Member. And if you use WOWY®, our online virtual gym, you could win $1,000 a day.)*
  2. Note the food that you intend to get rid of AFTER the Super Bowl. No turning back. On February 4th, the junk goes out the door.
  3. Make your 30-day plan: (a) Set up your workout space, (b) plan your workout calendar in WOWY for the first month, and (c) invite people to work out with you so you stay accountable to them.
  4. If you really want to make a go of it, sign up as a Coach. The point to coaching is not that you are a fitness expert, but that you understand that being accountable to people is how you stay with a program. You could sign up people at your Super Bowl party and make that a pre-weight-loss event! The bottom line is that our Coaches are the glue that helps people who want the convenience of working out at home get better results than the loners who trek to the gym when it's convenient.

And if you need more motivation, don't forget that you can win up to $1,000 every day just for working out in WOWY!*

For you, National "Before" Day might just mean that you stop overeating, and start walking once a day. However you make it work, I hope you kick it off right—by taking your "before" photo and measurements, and getting serious about getting fit and healthy in 2008.

Follow these instructions, and by summer, you'll have an "after" photo that will blow you away!

Carl Daikeler
CEO, Beachbody and Million Dollar Body

Carl Daikeler, CEO