Carl Daikeler, Chairman/Chief Executive Officer, Beachbody, LLC
Carl is the creator of Beachbody.com, which includes top brands like P90X®, Slim in 6®, INSANITY®, and Shakeology®. While there was no shortage of workout DVDs prior to Beachbody®, the combination of Carl's personal pursuit to maintain his own health and fitness and his perception of the health care crisis due to obesity has redefined in-home fitness. What is now referred to as "The Beachbody Approach" to in-home fitness programs has gained the attention of millions of satisfied customers and generated over $1.3 billion in sales. And he's just getting started.
As co-founder, Chairman, and CEO of Beachbody, Carl's sole focus is to help people achieve their goals and lead healthy, fulfilling lives. Through the Team Beachbody Coach Network, Carl's goal is to create the largest community of health and fitness-related peer support in the world, devoted to a three-pronged approach: (1) Stay active, (2) Improve your nutrition, and (3) Share the experience with people around you.
Having worked for every major infomercial marketer, including beauty juggernaut Guthy-Renker, Carl has more than 23 years of extensive product marketing experience. He has learned that the most successful companies aren't those who just sell products, but those who sell products that truly deliver on their promises.
Carl has worked in every aspect of the direct response business, from creating products to advertising, media buying, operations, international distribution, and general management.
His first foray into fitness product development was as the co-founder of TelAmerica Media, where he created 8-Minute Abs®. In 1998, he assembled 20 angel investors to launch Beachbody with Jon Congdon. In the past 15 years, it has legitimized fitness products sold on TV and the Internet and developed millions of fans.
In 2007, Carl launched the first multi-level marketing (MLM) business focused on a holistic approach to fitness and weight loss. With a database of 14 million people, it leverages $100 million a year in advertising—another industry first. By putting the rewards for living a healthy lifestyle into the hands of the people who have the most to gain by getting healthy, it added the first scalable financial incentive to the obesity problem, which before now had no end in sight. The MLM has already recruited over 100,000 distributors and is charting plans for rapid expansion, including the U.S. Hispanic and international markets.
Carl lives in Los Angeles with his wife, Isabelle, and two children.
Jon Congdon, President, Beachbody, LLC
As co-founder of Beachbody, LLC, Jon Congdon is instrumental in shaping the mission of the company and expanding its vision and growth. Reporting to him are product marketing, e-Commerce, technology and business operations, and he oversees media distribution channels and International business to increase the Beachbody® market worldwide.
Jon's commitment to creating well-tested, effective products has helped the company build a reputation for quality programs and merchandise that deliver real results. Beachbody's stellar reputation built in its first 14 years of business have earned many awards and accolades, including multiple Telly Awards and an A+ rating from the Better Business Bureau.
After launching his career at Procter & Gamble, Jon traveled the world "on walkabout" before teaching science for more than three years in California. In 1995, he launched an educational consulting firm, but soon felt the call back to the world of marketing entrepreneurship. In 1996, he joined leading infomercial marketer Guthy-Renker, where he met Carl Daikeler, and the two collaborated on multiple national marketing campaigns before founding Beachbody in 1998.
Jon, along with Carl, was a finalist for Ernst & Young's Entrepreneur of the Year® award in 2005. He holds seats on two boards, including his second term on the Electronic Retailing Association (ERA) Board of Directors. In 2009, he testified in Washington, D.C., in front of the Senate Commerce Subcommittee on Consumer Protection, Product Safety, and Insurance as a representative of the marketing industry supporting the right to use inspirational testimonials in advertising.
Jon graduated from the University of California, Los Angeles, and holds a degree in political science with dual emphases in American Constitutional Law and International Relations. He can often be found on the beaches of Southern California pursuing his favorite sport, beach volleyball.