Co-Founder, Chairman, Chief Executive Officer
Carl Daikeler is co-founder, Chairman, and Chief Executive Officer of Beachbody, LLC. In his pursuit to maintain his own health and fitness, and find a solution for the growing obesity epidemic, Daikeler and his co-founder Jon Congdon created Beachbody in 1998. Since then, the California-based company has redefined in-home fitness with top fitness and weight-loss solutions such as Beachbody® On Demand, P90X®, 21 Day Fix®, Body Beast®, and INSANITY®, as well as the breakthrough health shake, Shakeology®.
Daikeler's focus is to help people achieve their goals and lead healthy, fulfilling lives. Through the Team Beachbody® Coach Network, his aspiration is to create the largest community of health and fitness-related peer support in the world.
So, in 2007, Beachbody became the first networking marketing business focused on a holistic approach to fitness and weight loss, turning customers into brand ambassadors. With a database of over 20 million people, it leverages over $100 million a year in advertising—another industry first. Offering the most innovative, results-oriented programs and skilled, motivational trainers, Beachbody's approach to fitness has not only gained the attention of millions of satisfied customers, but also generated over $1 billion in sales in 2014.
Daikeler has over 25 years of extensive product marketing experience, including every aspect of the direct response business, from creating products to advertising, media buying, operations, international distribution, and general management. He began his entrepreneurial career in fitness product development when he co-founded TelAmerica Media, where he created 8-Minute Abs®.
Co-Founder, President, Chief Marketing Officer
As co-founder, President, and Chief Marketing Officer of Beachbody, Jonathan Congdon helps guide the mission of the company and works to drive its vision and growth. Reporting to him are product marketing, e-commerce, the Beachbody LIVE certification business, technology, brand leadership, all media distribution channels, and active international markets.
Congdon's commitment to creating well-tested, effective products has helped the company build a reputation for quality programs and merchandise that deliver real results. In its first 15 years of business, Beachbody earned many awards and accolades, including multiple Telly Awards and an A+ rating from the Better Business Bureau. The company has grown from just a few million dollars in revenue in 2000 to over $1 billion in 2014, with employees working out of five offices.
Congdon was a finalist for Ernst & Young's "Entrepreneur of the Year" award in 2005. He holds seats on two boards and served two terms on the Electronic Retailing Association (ERA) Board of Directors. In 2009, he testified in Washington, DC, in front of the Senate Commerce Subcommittee on Consumer Protection, Product Safety, and Insurance as a representative of the marketing industry supporting the right to use inspirational testimonies in advertising.
Congdon graduated from the University of California, Los Angeles, and holds a degree in political science with dual emphases in Constitutional Law and International Relations. He can often be found on the beaches of southern California pursuing his favorite sport, beach volleyball.
President and Chief Operating Officer
Marc Washington serves as President and Chief Operating Officer for Beachbody, LLC. In this position, Washington is responsible for the company's operational infrastructure, driving company efficiency, improving customer satisfaction, and enabling long-term growth strategies. His focus is on developing and implementing operating strategies and processes to drive future scalability of the business. Currently, he manages operations and supply chain, customer service, R&D, quality, change management, and strategic and operational initiatives.
Washington has more than 16 years of business experience primarily in the consumer products industry. He joined Beachbody after spending nine years at Roll Global—owner of brands such as POM Wonderful, FIJI Water, and Telefora. During his tenure there, Washington led and managed numerous functions, including financial planning and analysis, global sourcing and supply chain management, accounting, customer service, treasury, mergers and acquisitions, sales, risk management, and human resources. Prior to Roll Global, Washington worked for global consulting firm McKinsey & Co., where he led numerous strategic and operational projects.
Washington holds an MBA from Harvard Business School and graduated magna cum laude in Operations Research from Princeton University. While at Princeton, he was co-captain of the varsity football team and was an academic all-American.
Chief Digital Officer
As Chief Digital Officer for Beachbody, LLC, Bill Bradford drives the creation, development, and implementation of the Beachbody On Demand product and digital platform. This product and digital platform has and will continue to revolutionize Beachbody's way of doing business with its current portfolio of products, and organically create new categories, business opportunities, and revenue streams.
Bradford joined Beachbody in June of 2014 after his tenure as Senior Vice President, Digital Media at Fox Broadcasting, where he not only built a digital strategy for the television network, he also transformed the Fox Broadcasting Digital department from a marketing cost center to a highly profitable P&L business unit. Bradford also served as the Chief Product and Programming Officer on the Hulu launch team, a joint venture between Fox and NBC.
With over 17 years of experience in Digital Marketing and Technology leadership, Bradford has held executive positions in Digital Product Management as Vice President, Product Management at Yahoo, Inc., as well as Executive Director at America Online, Inc.
Bradford holds an MS in Operations Research and Industrial Engineering from George Washington University and is a graduate of the United States Military Academy at West Point.
Chief Financial Officer
Sue Collyns is Chief Financial Officer for Beachbody, LLC. Collyns plays a critical role in the strategic and financial management of Beachbody as it builds upon its success and works to expand its business globally. As CFO, she is responsible for leading all financial operations within the company.
Prior to joining Beachbody, Collyns served as Chief Financial Officer for Dun and Bradstreet Credibility Corp. (DBCC), a successful technology start-up. Beforehand, Collyns spent 10 years as CFO, COO, and Company Secretary for California Pizza Kitchen (CPK) and prior to CPK, she held various financial positions at Sony/BMG Entertainment, Lion/Pepsi, GlaxoSmithKline, and PricewaterhouseCoopers.
Collyns has three decades of technical expertise in finance, operations, strategy, technology, and consumer products. She is currently a Board member and the Audit Committee Chair of the successful NYSE-listed company Zoe's Kitchen (ZOES). Collyns also holds a Bachelor of Economics and Finance degree from Macquarie University, Australia, where she graduated with high distinction, and a postgraduate CPA at Deakin University in Melbourne, Australia.
Additionally, Collyns has been the recipient of several prestigious executive awards, including Board Circles "CFO of the Year" in 2014, Los Angeles Business Journal's (LABJ) "CFO of the Year" in 2013 and LABJ's "Executive of the Year" in 2011.
Chief Information Officer
Eduardo Frias is Chief Information Officer for Beachbody, LLC. Frias is responsible for the company's overall technology strategy and execution. He oversees both project execution, including large multiyear programs, as well as everyday operational support, and focuses on the impact of technology decisions on long-term cost, benefits, and risks.
Prior to joining Beachbody, Frias served as Chief Information Officer for Stella & Dot, where he led the company's technology organization while fundamentally transforming the overall organization and culture, and developed and maintained annual strategies and plans in support of company objectives.
Previously, Frias was Senior Vice President, Engineering for ideeli and beforehand, Vice President, Global Services Information Technology for Johnson & Johnson.
Originally from Argentina, Frias received a BS in Systems Analysis from Universidad de Buenos Aires. He obtained his Masters in Software Engineering from Carnegie Mellon University in Pittsburgh, PA.
Chief Legal Officer and Senior Vice President, Business Development
Jonathan Gelfand is Chief Legal Officer and Senior Vice President, Business Development for Beachbody, LLC. He advises with respect to corporate governance, intellectual property, and anti-piracy and counterfeit protection. On the business development side, Gelfand focuses on exploring new business opportunities and distribution models. He joined Beachbody in 2006.
Gelfand has over 19 years of experience representing clients involved in entertainment, new media and emerging technologies, advertising, privacy and marketing, and intellectual property matters, with a focus on direct response marketing, multilevel marketing, and electronic retailing. He previously served as Chief Executive Officer and General Counsel for Miss A, LLC and Marketplace Products LLC, where he created two separate retail and direct response product companies and managed all business and legal aspects. Prior, Gelfand served as Senior Counsel for Sylmark, Inc. and beforehand, as an Associate at Akin Gump Strauss Hauer & Feld, LLP.
Gelfand received his BA, cum laude, in Political Science from the University of California at San Diego. He earned his JD from Stanford Law School.
Chief People Officer
Helene Klein is Chief People Officer for Beachbody, LLC and oversees the company's strategic people capabilities. Klein attracts and retains top-tier talent as well as managing employee performance and engagement for the company.
Since joining in 2008, Klein has significantly contributed to Beachbody's overall growth by increasing the number of full-time employees from 150 to 800. During this period, revenues grew to $1 billion. Additionally, she is responsible for employee experience through facilities management for each of Beachbody's five offices, including Santa Monica, California, Westlake Village, California, El Segundo, California, Provo, Utah, and the United Kingdom.
Previously, she served as Senior Vice President, Human Resources and Administration for EMAK Worldwide, a multinational marketing services company, where she was a key advisor to the Board of Directors, CEO, and Executive Committee. She provided leadership and management to both the human resources and administration functions, while overseeing a $35MM annualized global payroll in five domestic and seven international offices.
Prior, Klein managed all employment matters of a $1.8 billion division of Robinsons-May department stores with over 15,000 employees and beforehand, served as Associate Vice President of Corporate Quality Services at FHP, Healthcare, Inc.
Klein holds a BA in Political Science, summa cum laude, from California State University, Northridge.