I told my doctor I get very tired when I go on a diet, so he gave me pep pills. Know what happened? I ate faster. Joe E. Lewis
I told my doctor I get very tired when I go on a diet, so he gave me pep pills. Know what happened? I ate faster.
Joe E. Lewis
This month, four of the major weight loss supplement manufacturers were fined 25 million dollars because science does not support their statements about the supplements. We've been warning our customers about false claims for years and, basically, these are just the tip of the BS iceberg. Let's take a look at the major offenders and what to look for when evaluating a supplement.
It's important to keep yourself informed because these supplements will still be on the market. The Federal Trade Commission, who handed down the verdict, has only stated that the manufacturers need to change the product claims, not the products. And, well, since the FTC cited that a placebo had outperformed one of the offenders, it will be interesting to see what the manufacturers come up with. If we don't buy the supplements, then, of course, they won't be on the market, but these folks can be very clever.
Let's use Bob as an example. He's that guy on TV who's thrilled over his "male enhancement." However, when analyzing the product he's used, we see that it's little more than what's normally sold as a mild stimulant. Yet Bob seems to be insinuating far greater lifestyle enhancements than a cup o' joe will ever provide. This little exaggeration has allowed his marketing team to spend 181 million advertising dollars since 2003, according to Nielson Monitor-Plus, so we may assume that Bob's become a wealthy man. Last year, however, 112 charges of fraud, money laundering, and mislabeling of product were brought against six executives at Berkeley Premium Nutraceuticals, marketer of Enzyte, Bob's key to newfound self-esteem. In spite of this, the company took out a full-page ad in The Cincinnati Enquirer on September 5th that read, in part, "The future of Berkeley looks bright as we hope to work through our setbacks and continue providing great brands to the world . . ."
So let's take a look at those recently fined and learn how to protect ourselves.
Click here to read what the FTC had to say about these products.
While we're getting smartersince sales of weight loss supplements have dropped half a billion in the last three yearswe're still being duped regularly. I was recently talking shop with a graphic designer whose job is to Photoshop "before" and "after" pics for an unnamed supplement that you've heard of. I'm not telling which, because she didn't inform me on the record and also because I'm going to tell you how to not buy useless supplements anyway. If you read below, I assure you that you'll never buy the unmentioned or any other highly hyped placebo.
Supplements are nothing more than a piece of the puzzle of creating a healthy lifestyle. Used correctly, they can aid with diet and exercise and greatly enhance results and performance. But they are not magical cures. They're just targeted nutritional products, like a dense food, which is why they're called nutritional supplements and not drugs.
If you're now curious about our own Beachbody supplements, we'd be happy if you checked them out thoroughly (since we have). While we don't claim that they will make you miraculously lose weight without proper diet and exercise, we can assure you that they have all been thoroughly tested for safety and effectiveness, and we guarantee they'll help maximize your fitness and weight loss results. To read more about supplement safety and our own safety and efficacy procedures, read my article "How Safe Are Your Supplements?"
If you'd like to ask a question or comment on this newsletter article, just email us at mailbag@beachbody.com.
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There have always been rumors spread about food. Remember the one about the Kentucky Fried rat or Mikey, the kid from the Life cereal commercials, who allegedly expired after washing down his Pop Rocks with a Coca-Cola? These, like so many, turned out to be apocryphal, but now in the age of the Internet, it seems like there's always some story making the rounds about a grocery item that will poison you or a food that will miraculously cure what ails you. Here are some myths we were able to dismiss.
To find out more about these and other myths and email hoaxes, we recommend you read up at Snopes.com.
If you have any myths about food you'd like us to investigate for a future article or if you'd like to ask a question or comment on this newsletter article, just email us at mailbag@beachbody.com.
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