Carl Daikeler, Chairman/Chief Executive Officer
Walking the walk means practicing what you preach. This describes Carl Daikeler's business mantra at Los Angeles–based Product Partners, LLC, where he serves as Chairman and Chief Executive Officer.
In 1998, Carl presented then-colleague (now partner) Jon Congdon with the idea of creating a 90-day in-home boot camp called Power 90®. They targeted friend and seasoned fitness trainer Tony Horton to help design the program. Concurrently, Carl and team created diet guidelines to simplify the issue of weight loss and food choices—the popular Step-by-Step Nutrition Guide and Michi's Ladder. Carl's and Jon's experience with Power 90 validated both the program and the company's mission to deliver effective fitness solutions.
Carl is a tenured professional with more than 19 years of product marketing experience. At age 24, he teamed up with Quantum Marketing to build the first national infomercial network to be viewed by half the television households throughout the United States. Motivated by this success, Carl then started TelAmerica Media and created noteworthy products that included 8 Minute Abs™ and Grandmother's Kitchen Wisdom™.
In the mid-1990s, Carl joined leading beauty and fitness product marketing company Guthy-Renker, where he launched a national computer dating service, and with Jon Congdon's help, built an affiliate network of more than 100 radio and television stations to promote the concept.
Carl takes great personal pride in having created Product Partners, LLC, a company filled with individuals who are passionate about the delivery of quality products and services to consumers. Carl and team continually strive to help consumers find healthy and achievable fitness and weight loss solutions.
Carl is a native of Pennsylvania with a degree in communications from Ithaca College in New York. He is married, has two children, and resides in Los Angeles, California.
Read Carl's blog.
Jon Congdon, President
Product Partners, LLC, Cofounder and President Jon Congdon has a passion for creating high-quality products that deliver on their promises.
With over 10 years of marketing experience, Jon has been instrumental in shaping and expanding the mission, vision, and approach of Product Partners, LLC. He is involved in product development for the company and oversees the management of marketing, Internet, and business operations. Since the inception of Product Partners, LLC, Jon has also managed media distribution channels to expand Beachbody's market both nationally and internationally.
Dedicated to delivering results, Jon joined the test groups for both Power 90 and P90X®. His results are offered to consumers to demonstrate the benefits of the programs and the company's mission to deliver well-tested, effective fitness products.
Jon began his career at Procter & Gamble, a classic training ground for top-level marketing executives. He then managed and owned a marketing and operations consulting firm before joining beauty and fitness product marketing company Guthy-Renker in 1996. At Guthy-Renker, he met Carl Daikeler, and the two worked on a number of national marketing campaigns before cofounding Product Partners, LLC.
A graduate of the University of California at Los Angeles, Jon has a degree in political science with an emphasis in American constitutional law and international relations. He is a skilled volleyball player and belongs to the California Beach Volleyball Association. To lend support to Jon’s favorite sport, Beachbody® sponsors volleyball tournaments throughout California.
Jon currently resides in Los Angeles, California.
Lara Ross, Vice President of Development
As Vice President of Development, Lara's responsibilities include the development of new Product Partners, LLC, products, as well as infomercial concepts and marketing.
Lara has spent the past 8 years branding, marketing, and developing fitness products and infomercials. Prior to joining Beachbody, Lara was with GoodTimes Entertainment in New York.
Lara is excited to help expand the mission and vision of Product Partners, LLC, and grow its brands by developing and marketing the highest-quality products and services available to those who want to lose weight, get in shape, and change their lives.
A native New Yorker, Lara graduated from New York University.
