Beachbody cofounders
Jon Congdon and Carl Daikeler
in 1999
Beachbody®, creator of the nation's most popular in-home fitness and weight loss solutions, was founded in 1998 by Product Partners, LLC, of Los Angeles. Beachbody's many programs—including P90X®, Slim in 6®, INSANITY™, Turbo Jam®, Hip Hop Abs®, Yoga Booty Ballet®, Kathy Smith's Project:YOU! Type 2®, and ChaLEAN Extreme®—combine challenging DVD-based home fitness programs with easy-to-follow diet guidelines, superior nutritional supplements, and an unparalleled online support system.
Offering the most innovative, results-oriented programs and skilled, motivational trainers, Beachbody's core purpose is to help people achieve their goals and enjoy a healthy, fulfilling life.
We operate Beachbody by adhering to four core values:
- Commit and deliver on your promises.
- Treat people with respect and be courageously forthright.
- Take initiative to improve everything.
- Work with passion, enthusiasm, and common sense.
Beachbody products work because:
- They are developed with a team of experts and are thoroughly tested before being sold to the public.
- Beachbody's approach is realistic: If you work consistently, you will get great results.
- Our fitness programs offer closed-captioning for the hearing impaired.
- Our fitness DVDs offer the option to turn music on or off to suit your preference.
- Beachbody's success trickles down from the top: Co-founders Carl Daikeler and Jon Congdon are heavily involved in the creation of Beachbody products, and publish their "before" and "after" photos to prove it.
- Beachbody.com provides 24/7 motivation and peer support through the Message Boards, led by Beachbody customers who have had great success with the products.
- Beachbody is one of only 65 organizations recognized for outstanding ethics and professionalism in email marketing practices out of more than 1,000 organizations that were surveyed in a 2004 Email Best Practices study by Arial Software.
- Beachbody.com has approximately 45,000 visitors per day and approximately 400,000 page views daily. The Message Boards include approximately 1.26 million members, with an average of 95,000 page views per day. The average American Web surfer spends 3 minutes on a Beachbody site. The average Message Boards user spends approximately 1 minute and 4 seconds on the boards per visit.*
To download our press kit, please click here.
The Team Beachbody Online Community
Beachbody has created a dynamic online support community called Team Beachbody® to help customers stay motivated with their workout program from start to finish. Team Beachbody is the ultimate customer resource, where trainers, Coaches, and experts enhance the experience and results of each individual user. You'll find personalized meal plans packed with healthy recipes, the WOWY("Work Out With You") SuperGym™, revolutionary tools for tracking your progress, additional member discounts, and monthly chances to win $1,000 and be entered in the Million Dollar Body Grand Finale Contest, which has a grand prize of $25,000. With all these tools to help you achieve your fitness goals, you'll see why Team Beachbody is the cutting edge of online support.
* Source: Beachbody Online Operations, Google Analytics 2009.