Brand Manager, Marketing

The Brand Manager will lead product strategy, development, and execution across all media vehicles to profitably drive product sales from new and existing customers.

Responsibilities

• Develop new product launch plans focused on Web site and email promotions to increase demand for new products among existing database
• Maximize brand promotion and ensure brand consistency across all customer touch points: Web site; email; shipment inserts; DVDs; telemarketing; and customer relations
• Manage all aspects of creating, building, deploying, and tracking the effectiveness of marketing campaigns and testing
• Work closely with print and Web production artists to develop creative for marketing campaigns
• Manage SEM/SEO programs, actively testing and analyzing keywords, advertising copy, landing pages, and positioning to improve ROI and search ranking and to drive volume
• Coordinate all marketing efforts with creative teams, operations, other business units, and customer relations

Snapshot of the Ideal Candidate

• 5+ years experience in direct marketing, including database, acquisition, retention, and loyalty
• Experience in online consumer marketing, A/B split testing and control methods, leading cross-functional teams, and SEM/SEO programs
• Proven ability to deliver data-driven results, analyses, testing, and application of findings
• Excellent analytical, communication, and interpersonal skills
• Attention to detail and hands-on style balanced with ability to see the big picture
• Desire to work in a fast-paced, evolving, dynamic, and collaborative environment
• Strong computer skills, including Excel, PowerPoint, and Word
• Bachelor's degree from top four-year college or university
• Copywriting experience a plus

Apply Now

Posted: 11/2/2007

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